Cookie Policy

This Cookie Policy explains how Breakaway Solutions uses cookies, pixels, tags, scripts, analytics tools, advertising technologies, and similar tracking technologies on our website.

Breakaway Solutions is based in Airdrie, Alberta, Canada.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

By using our website, you acknowledge that we may use cookies and similar technologies as described in this Cookie Policy. Where required, we may ask for your consent before using certain non-essential cookies or tracking technologies. If our website uses a cookie consent banner, you can manage your preferences through that banner where available.

1. What Cookies Are

Cookies are small text files that are placed on your device when you visit a website.

Cookies can help websites work properly, remember preferences, understand how visitors use a website, measure marketing performance, improve user experience, and support advertising or remarketing.

Cookies may be set by the website you are visiting or by third-party tools used on that website.

2. Similar Tracking Technologies

In addition to cookies, we may use similar technologies such as:

• Pixels, tags, and scripts
• Tracking codes
• Local storage and session storage
• Device identifiers
• Conversion tracking tools
• Analytics tracking tools
• Remarketing and retargeting technologies

These technologies may collect or process technical, usage, advertising, or interaction data.

3. Types of Cookies We May Use

We may use the following categories of cookies and similar technologies:

Essential Cookies

Essential cookies help the website function properly. These may support basic website features, security, spam prevention, form functionality, page loading, and consent management. These cookies are usually necessary for the website to operate and may not be able to be disabled through our website systems.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use our website. These tools may help us understand which pages are visited, how long users stay, traffic sources, form/button interactions, devices/browsers used, where issues occur, and overall landing page performance. This helps us improve the website, user experience, content, and marketing performance.

Advertising and Conversion Tracking Cookies

Advertising and conversion tracking cookies help us measure the performance of advertising campaigns. These technologies may help us understand whether someone clicked an ad, visited a landing page, submitted a form, called us, booked a consultation, or completed another meaningful action. We use this information to measure performance, improve targeting, optimize pages, and understand what is working.

Remarketing and Retargeting Cookies

Remarketing and retargeting cookies may be used to show relevant ads to people who previously visited our website or interacted with our content. For example, someone who visits a Breakaway Solutions service page may later see a relevant ad on a third-party platform.

Preference Cookies

Preference cookies may remember choices you make on the website, such as cookie consent preferences or display preferences, where applicable.

Security and Spam Prevention Cookies

Security and spam prevention cookies may help protect the website from spam, bots, abuse, fraud, and unauthorized activity.

4. Tools and Platforms We May Use

Our website may use cookies, pixels, tags, scripts, or similar technologies from third-party tools and platforms. These may include:

• Google Analytics and Google Tag Manager
• Google Ads conversion tracking
• Meta Pixel
• LinkedIn Insight Tag
• Microsoft Ads/UET Tag and Microsoft Clarity
• Call tracking and form tracking tools
• CRM, lead management, and email marketing tools
• Website hosting, security, and spam prevention tools
• Other analytics, advertising, automation, or performance tools

The exact tools used may change over time as our website, services, and marketing systems evolve.

5. Microsoft Clarity

We may use Microsoft Clarity to understand how visitors interact with our website.

Microsoft Clarity may collect information such as clicks, scrolling, page interactions, device information, browser information, and general usage behaviour. This helps us identify website issues, improve user experience, and understand how visitors interact with our pages.

Microsoft Clarity may use cookies or similar technologies to collect this information.

6. Google Analytics, Google Ads, and Google Tag Manager

We may use Google Analytics to understand website traffic and user behaviour.

We may use Google Ads conversion tracking to measure actions taken after someone clicks or views an advertisement, such as submitting a form or booking a consultation.

We may use Google Tag Manager to manage tracking tags, pixels, scripts, and other website measurement tools.

These tools may use cookies or similar technologies to collect technical, usage, advertising, or conversion data.

7. Meta, LinkedIn, and Microsoft Advertising

We may use advertising tools such as Meta Pixel, LinkedIn Insight Tag, and Microsoft Ads/UET Tag. These tools may help us:

• Measure ad performance and track conversions
• Build remarketing audiences and improve ad targeting
• Understand how users interact with our website after seeing or clicking an ad
• Avoid showing irrelevant ads where possible

These platforms may collect or receive information from our website and may use that information according to their own privacy policies and platform terms.

8. Information Collected Through Cookies

Cookies and similar technologies may collect information such as:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and referring website or ad source
• Clicks, website interactions, and form interactions
• Approximate location based on technical data
• Conversion events, advertising identifiers, and cookie identifiers
• Session data, user preferences, and technical performance data

This information may be collected directly by Breakaway Solutions or by third-party tools used on our website.

9. Why We Use Cookies

We may use cookies and similar technologies to:

• Operate the website, improve performance, and protect against spam/abuse
• Understand visitor behaviour, improve design, and measure advertising campaign performance
• Track conversions from paid ads and improve landing pages
• Support remarketing and retargeting
• Understand which services visitors are interested in and improve our content/offers
• Remember cookie preferences where applicable

10. Cookie Consent

Where required, we may ask for your consent before using certain non-essential cookies or tracking technologies.

Essential cookies may be used because they are needed for the website to function, support security, prevent spam, or remember privacy preferences.

If our website uses a cookie consent banner, you may be able to accept, reject, or manage certain categories of cookies through that banner.

Your choices may not affect cookies that are strictly necessary for the website to operate.

11. Managing Cookies

You can manage cookies in several ways. Depending on your browser, device, and location, you may be able to:

• Block cookies, delete cookies, or disable third-party cookies
• Use private or incognito browsing
• Adjust advertising preferences or clear browser storage
• Manage consent preferences through our cookie banner where available
• Use browser-based privacy controls

Please note that disabling some cookies may affect website functionality, form performance, analytics accuracy, personalization, or advertising measurement.

12. Browser Controls

Most browsers allow you to manage cookies through browser settings. You can usually find these settings in the privacy, security, or site settings area of your browser.

Browser controls may allow you to block, delete, or limit cookies. However, browser settings may not block all tracking technologies, and different browsers handle these controls differently.

13. Third-Party Platform Controls

Some third-party advertising and analytics platforms provide their own privacy, ad preference, or opt-out tools.

You may be able to manage advertising preferences through platforms such as Google, Meta, LinkedIn, Microsoft, or other third-party providers.

These controls are managed by the third-party platforms, not by Breakaway Solutions.

14. Do Not Track and Global Privacy Signals

Some browsers offer “Do Not Track” or similar privacy signals. Because there is not always a consistent industry standard for how these signals should be interpreted, our website may not respond to all browser-based Do Not Track signals.

Where legally required or technically supported, we may recognize certain privacy preference signals or provide additional privacy controls.

15. Third-Party Cookies

Some cookies or tracking technologies on our website may be set by third-party providers.

These third parties may collect information about your interaction with our website and other websites, depending on their technologies and privacy practices. Breakaway Solutions does not control all third-party cookies, tracking technologies, or data practices.

We encourage you to review the privacy policies and cookie policies of any third-party tools or platforms you use.

16. Changes to Our Cookie Tools

The cookies, pixels, tags, scripts, and third-party tools used on our website may change over time. We may add, remove, or update tools as our website, advertising campaigns, analytics setup, security needs, or services change.

We may update this Cookie Policy when our cookie and tracking practices change.

17. Relationship to Our Privacy Policy

Some information collected through cookies and similar technologies may be considered personal information.

For more information about how we collect, use, disclose, store, and protect personal information, please review our Privacy Policy.

18. Contact Us

If you have questions about this Cookie Policy or our use of cookies and tracking technologies, contact us at:

Breakaway Solutions
Airdrie, Alberta, Canada
Email: contact@breakaway.solutions