Content Marketing & Social Media That Keeps Your Business Visible
Your business needs more than random posts and last-minute ideas. Breakaway helps plan, write, design, and organize content that gives your brand a clear, consistent voice across social media, newsletters, website content, and customer touchpoints.
Your Social Media Should Not Depend on Whoever Has Time That Week
Most businesses know they need to show up online, but social media usually gets pushed to the bottom of the list. Posts become rushed. Channels go quiet. The brand voice changes from week to week. Good ideas never make it into content.
The Broken Workflow
"Can someone post something to LinkedIn today? We haven't posted in a month."
Rushed
"I think we have a graphic from last year we can reuse."
Inconsistent
"What should the caption say? Just put a link to the website."
No Strategy
The Breakaway Workflow
Monthly Strategy Planned
Graphics & Captions Drafted
Approved by Your Team
Scheduled Across Platforms
Strategy & Messaging
Posting more is not always the answer. The right system starts with knowing what to say, who you are saying it to, and building a foundation that connects every post to your business goals.
Audience & Needs
Understanding who we are talking to and what your business needs to communicate to support sales and service.
Tone & Style
Defining how your tone should sound—whether it's authoritative, casual, educational, or highly technical.
Brand Voice
The Core Message
Content Themes
Developing core pillars and topics you can safely repeat to build long-term authority in your niche.
Posting & Platforms
Establishing a sustainable rhythm and adjusting the message format depending on where it's being published.
Social Content, Graphics, Calendars, and Everything In Between
Every business needs a different level of content support. Some need full social media planning, writing, graphics, and scheduling. Others need monthly calendars, content ideas, or branded posts their internal team can publish.
Social Media Strategy
Example: Custom content pillars & monthly direction
Built for the Platforms Your Customers Actually Use
LinkedIn
Instagram
Facebook
X / Twitter
Pinterest
TikTok
YouTube Shorts
LinkedIn
Instagram
Facebook
X / Twitter
Pinterest
TikTok
YouTube Shorts
From Random Posting to a Real Content Calendar
A content calendar helps your team see what is being created, what is ready for review, what is approved, and what is scheduled. Breakaway can help build the calendar, create the content, design the graphics, and support the publishing workflow.
November Content Schedule
Tue03
"3 Ways to Optimize Your Workspace" Carousel
Instagram • Educational Content
Scheduled
Thu05
Monthly Industry Insights Recap
LinkedIn • Thought Leadership
Ready for Review
Mon09
New Service Area Announcement
Google Business Profile • Local Update
In Design
Wed11
Customer Spotlight Newsletter
Email • Trust-Building Content
Drafting
Support That Fits How Your Team Works
Some businesses want us to handle the full content workflow. Others only need strategy, calendars, graphics, or writing support. We shape the plan around what your team needs, how involved you want to be, and which channels matter most.
Content Direction
For teams that can create or post internally but need strategy, content pillars, calendars, and messaging direction.
The Difference Between "Just Posting" and a Real Content Strategy
Your customers can tell when a post was thrown together at the last minute. Breakaway elevates your brand with custom graphics, strategic writing, and layouts designed to engage.
Generic Approach
We have a new blog post up! Check the link in bio to learn more about our services. #business #services
Boring Stock Photo
Breakaway Strategy
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Breakaway Solutions
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Frequently Asked Questions
Content marketing can include social media posts, email newsletters, blogs, graphics, content calendars, campaign messaging, and other written or visual material used to engage your audience and build trust online. Our plans are customized based on what your business actually needs.
Yes, we offer optional posting and scheduling support depending on your customized package. Some clients prefer to post themselves while we handle the strategy, writing, and design.
Yes. We can create branded graphics, carousel-style posts, and visual assets that match your brand direction and support the written content.
We support major platforms including LinkedIn, Instagram, Facebook, X/Twitter, Pinterest, Google Business Profile, newsletters, and website content. We can also help plan TikTok and YouTube Shorts ideas, but we do not handle video production.
No, we do not offer video editing or full video production. We can help plan video content strategy, write scripts, and outline topics for your team to record.
Yes. Some clients only need strategy, ideas, and a clear monthly calendar. Others want writing, graphics, and posting support. We can shape the plan around how your team works.
Yes. Every package is customized based on your platforms, posting needs, content volume, design needs, and how much support your internal team wants.
Need a Better Social Media and Content System?
If your social media feels inconsistent, rushed, or disconnected from the rest of your business, Breakaway can help you build a clearer system for planning, creating, and managing it.
