Email & SMS Marketing That Keeps Leads and Customers Coming Back
Getting the lead is only the first step. The money is often in the follow-up.
Breakaway builds email and SMS systems that help businesses nurture leads, bring customers back, improve retention, and stay top of mind with the right message at the right time.
You Worked Hard to Get the Lead. Don’t Let It Go Cold.
Businesses spend thousands on ads, websites, SEO, and customer acquisition. But after the first interaction, many contacts go completely quiet because there is no structured follow-up system in place to nurture them.
- Leads inquire, then never hear from the business again.
- Customers buy once, then disappear.
- Large email lists sit unused and decaying.
- Follow-up depends on a sales rep "remembering" to check in.
- No consistent system exists for reminders, offers, or reviews.
Email & SMS Should Be a Follow-Up System, Not Random Blasts
Breakaway doesn't just send emails. We build the follow-up infrastructure behind the campaigns so every message has a purpose.
Random Blasts
- Same generic message sent to everyone
- No segmentation or customer journey awareness
- Inconsistent sending schedules
- No automated welcome or reactivation sequences
- No clear reporting or revenue tracking
- Feels like noise to the subscriber
Structured Follow-Up System
- Automated welcome and nurture sequences
- Targeted customer segments based on behavior
- Strategic SMS reminders for high-intent moments
- Automated review requests and reorder reminders
- Winback campaigns for dormant customers
- Performance tracking tied to revenue and engagement
- Feels relevant, useful, and professional
The Email & SMS System Behind Better Follow-Up
We handle the strategy, setup, design, and execution required to turn your list into a high-converting retention system.
1. Campaign Strategy
Planning exactly what to send, who should receive it, when it should go out, and the specific action it needs to drive.
2. Copywriting
Clear, persuasive, brand-aligned emails and text messages written for follow-up, retention, and action.
3. List Segmentation
Organizing contacts by behavior, lifecycle stage, purchase history, source, or interest to ensure relevance.
4. Automation Flows
Welcome flows, lead nurture, abandoned cart, post-purchase, review requests, and reactivation sequences.
5. Template Design
Clean, mobile-friendly email templates and message layouts that match your brand perfectly.
6. Platform Setup
Account configuration, list organization, signup forms, and integrations with your CRM or e-commerce store.
7. Deliverability Basics
List hygiene, sending practices, unsubscribe management, and sender/domain setup where applicable.
8. Reporting & Optimization
Tracking campaign performance, list growth, opens, clicks, conversions, and revenue where platform data allows.
Breakaway structures campaigns around permission-based lists and platform requirements. Legal compliance remains the client's responsibility.
Follow-Up Flows Built Around the Journey
Email handles education, nurturing, and campaigns. SMS handles high-intent moments like urgent reminders, appointment confirmations, and quick reactivation touches.
The Right System for Where You Are
We tailor our email and SMS support to fit your current list size, platform, and specific follow-up bottlenecks.
You have a list, but you are barely using it.
For businesses that need consistent campaigns, better segmentation, monthly planning, promotional emails, educational content, and reliable reporting.
Leads come in, then go quiet.
For businesses that need automated welcome emails, lead follow-up, SMS reminders, quote follow-up, consultation reminders, and nurture campaigns.
Customers buy once and disappear.
For businesses that need post-purchase follow-up, review requests, reorder reminders, customer winback, reactivation, and repeat purchase campaigns.
Your platform is messy or disconnected.
For businesses that need platform setup, list cleanup, website forms, e-commerce integrations, CRM connections, SMS setup, or migration support.
Systems Built Around Real Business Journeys
E-Commerce Retention Flow
A structured system to turn one-time buyers into repeat customers.
Platform Ecosystem
We build inside the industry's most reliable marketing platforms.
Email Platforms
SMS Platforms
Integrations
Email generates exceptional ROI when campaigns are properly measured, segmented, and optimized over time.
Consumers prefer email for business communications, while text messaging is highly preferred for urgent or time-sensitive alerts.
Retention matters. Repeat customers and reactivation campaigns can be significantly more efficient than relying solely on new acquisition.
Email and SMS Work Better When the Follow-Up System Is Connected
Email and SMS perform best when the lead source, CRM, offer, website, campaign, and reporting are connected.
Frequently Asked Questions
Common questions about our email and SMS marketing services.
What is included in email and SMS marketing?
Our service includes campaign strategy, copywriting, list segmentation, automation flow setup (like welcome or winback sequences), template design, platform configuration, and ongoing reporting to optimize performance.
Do you write the emails and text messages?
Yes, we provide professional copywriting for all emails and text messages. We align the tone with your brand and focus the copy on driving action, education, and retention.
Can you help with abandoned cart or winback campaigns?
Absolutely. We specialize in building automated flows designed to recover lost revenue. Abandoned cart emails trigger when a customer leaves items behind, and winback campaigns are designed to re-engage past customers who haven't purchased recently.
How do you help with deliverability and spam issues?
We focus on list hygiene, clean sending practices, and proper segmentation to keep engagement high. We also assist with sender/domain setup basics (like SPF/DKIM) where applicable, handle unsubscribes properly, and strictly avoid spammy sending behaviors.
Do you help with compliance and opt-ins?
We build campaigns exclusively for permission-based lists. We set up proper opt-ins, manage SMS consent requirements within platforms, and ensure unsubscribe links are handled correctly. However, we do not provide legal advice, and legal compliance ultimately remains the client's responsibility.
What platforms do you support?
We work extensively within the industry's top platforms including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, GoHighLevel, and more. We also handle integrations with Shopify, WordPress, and major CRMs.
Build a Better Follow-Up System
Tell us what platform you are using, whether you already have a list, and what type of follow-up system you want to build. Breakaway can help plan, set up, write, design, manage, and optimize your email and SMS campaigns.