Terms of Service

These Terms of Service explain the terms that apply when you access or use the Breakaway Solutions website, submit information through our website, communicate with us, request a consultation, or purchase or use our services.

Breakaway Solutions is based in Airdrie, Alberta, Canada.

By using our website, submitting information to us, or engaging with our services, you agree to these Terms of Service. If you do not agree with these Terms, you should not use our website or services.

1. About Breakaway Solutions

Breakaway Solutions provides marketing, website, technology, automation, advertising, consulting, and related business services.

Our services may include website design and development, landing pages, paid advertising management, SEO, content strategy, social media, email and SMS marketing, CRM setup, AI workflow automation, AI marketing automation, AI customer service automation, custom AI systems, website maintenance, analytics, conversion tracking, cloud support, IT support, cybersecurity-related support, and other related services.

The exact scope of any paid service will be described in a proposal, estimate, invoice, statement of work, service agreement, or other written agreement between Breakaway Solutions and the client.

2. Scope of These Terms

These Terms apply to:

• Visitors who use the Breakaway Solutions website
• People who submit forms or inquiries through the website
• Leads from Google Ads, social ads, or other marketing campaigns
• People who book consultations or communicate with us
• Clients who purchase or use Breakaway Solutions services
• Any general service relationship unless a separate written agreement says otherwise

If a client signs a separate proposal, statement of work, service agreement, or contract with Breakaway Solutions, that separate agreement will apply to the specific services described in it. If there is a conflict between these Terms and a signed written agreement, the signed written agreement will control for that specific service.

3. Website Use

You may use our website for lawful personal or business purposes only.

You agree not to:

• Use the website for unlawful, harmful, abusive, fraudulent, or misleading purposes
• Attempt to hack, disrupt, damage, overload, or interfere with the website
• Upload malware, malicious code, spam, or harmful content
• Attempt to access restricted systems, accounts, forms, data, or infrastructure
• Scrape, copy, reproduce, or republish website content without permission
• Submit false, misleading, or unauthorized information
• Use our website forms to send spam, phishing attempts, or abusive messages
• Interfere with the security or proper operation of the website

We may restrict access to our website or services if we believe someone is misusing the website, violating these Terms, or creating legal, security, operational, or reputational risk.

4. No Guaranteed Results

Breakaway Solutions works to provide professional, thoughtful, and commercially reasonable services. However, we do not guarantee specific business outcomes.

Unless we expressly agree otherwise in writing, we do not guarantee:

• More leads, sales, or higher revenue
• Specific conversion rates or return on ad spend
• Lower advertising costs, cost per click, or cost per lead
• Search engine rankings or AI search visibility
• Social media growth or website traffic increases
• Exact project timelines or platform approvals
• No downtime, data loss, software bugs, or cyber incidents
• No tracking issues, ad disapprovals, or account suspensions
• Any specific financial, marketing, technical, or operational result

Marketing, advertising, SEO, websites, automations, AI tools, and technology systems can be affected by many factors outside our control, including market conditions, platform changes, algorithm updates, competition, client responsiveness, sales follow-up, third-party tools, tracking limitations, technical issues, and user behaviour.

5. Client Responsibilities

Clients are responsible for providing the information, access, approvals, and cooperation needed for Breakaway Solutions to perform the requested services.

Clients agree to:

• Provide accurate, complete, and timely information
• Provide necessary account access, permissions, files, and materials
• Respond to reasonable requests for feedback, approval, or clarification
• Review and approve deliverables before they are published or used
• Confirm the accuracy of business information, offers, pricing, claims, and service details
• Ensure they have the legal right to use any content, images, logos, data, customer lists, testimonials, trademarks, or materials they provide
• Comply with laws, regulations, platform policies, and industry requirements that apply to their business
• Maintain appropriate security for their own accounts, passwords, platforms, and internal systems
• Pay invoices, retainers, deposits, and third-party costs on time
• Maintain backups unless Breakaway Solutions has specifically been hired to provide backup services

Breakaway Solutions is not responsible for delays, errors, missed deadlines, performance issues, or losses caused by incomplete information, delayed feedback, missing access, inaccurate client materials, late approvals, unpaid invoices, or changes requested by the client.

6. Proposals, Quotes, and Service Scope

Any proposal, quote, estimate, or service description we provide is based on the information available at the time.

Unless stated otherwise in writing:

• Proposals and quotes are not open indefinitely
• Pricing may change if the scope changes
• Additional work outside the agreed scope may require additional fees
• Timelines are estimates and may depend on client feedback, third-party platforms, technical complexity, and project requirements
• We may recommend changes to scope if new issues, risks, or requirements are discovered

Work outside the original scope may include additional revisions, new pages, new campaigns, extra integrations, emergency fixes, custom functionality, technical troubleshooting, platform migration, content rewrites, additional meetings, or work caused by third-party issues.

7. Payments, Deposits, and Billing

Payment terms will be described in the applicable invoice, proposal, statement of work, or service agreement.

Unless stated otherwise in writing:

• Deposits are required before project work begins and are non-refundable once work begins
• Monthly retainers are billed in advance
• Setup fees and one-time project payments are non-refundable once work begins
• Taxes may apply where required and prices do not include taxes unless clearly stated
• Third-party costs are the client’s responsibility
• Breakaway Solutions may pause work if invoices are unpaid
• Breakaway Solutions may withhold final deliverables, files, access transfers, launches, or support until outstanding amounts are paid

Third-party costs may include advertising spend, hosting, domains, plugins, themes, fonts, stock images, software subscriptions, CRM tools, email platforms, APIs, AI tools, automation tools, call tracking, analytics tools, payment processing fees, or other external costs.

8. Late Payments and Paused Work

If payment is late, Breakaway Solutions may pause services, delay deliverables, suspend support, stop campaign work, or postpone launches until the account is brought up to date.

The client remains responsible for amounts already owed, even if services are paused or cancelled.

Breakaway Solutions is not responsible for losses, downtime, campaign disruption, missed opportunities, platform issues, or delays caused by non-payment or paused work.

9. Cancellations and Refunds

Monthly services may be cancelled with 30 days’ written notice unless a different cancellation period is stated in a signed agreement.

Unless stated otherwise in writing:

• Deposits, setup fees, and custom project work are not refundable once work begins
• Monthly retainers are non-refundable once the billing period begins
• Cancellation does not remove responsibility for amounts already owed
• Work already completed, scheduled, or committed may still be billable
• Prepaid work may not be refundable unless agreed in writing

Unused advertising spend is handled through the applicable advertising platform or client-owned ad account. Breakaway Solutions is not responsible for refunding ad spend paid directly to platforms such as Google, Meta, LinkedIn, Microsoft, or other advertising providers.

10. Ownership of Work

Unless stated otherwise in writing, after the client has paid all amounts owed for a specific project or deliverable, the client owns the final custom deliverables created specifically for them.

Final custom deliverables may include completed website pages, approved copy, approved designs, approved ad creative, final strategy documents, configured campaigns, or other completed work specifically created for the client.

Breakaway Solutions retains ownership of:

• Drafts and unused concepts
• Internal processes, reusable systems, frameworks, and templates
• Code snippets, prompts, and AI workflows
• Automation logic not custom-owned by the client
• Strategy, research, and development methods
• Pre-existing materials, know-how, ideas, and general expertise
• Tools, libraries, and components not created exclusively for the client

Breakaway Solutions may reuse general knowledge, methods, layouts, structures, workflows, code patterns, automation patterns, prompts, ideas, and non-client-specific components in future work, provided we do not misuse the client’s confidential information.

11. Portfolio, Case Studies, and Marketing Use

Unless the client requests confidentiality in writing, Breakaway Solutions may reference completed work in its portfolio, website, proposals, sales materials, social media, or case studies.

This may include the client’s business name, website, project type, screenshots, general description of the work, or high-level results.

Breakaway Solutions may also use anonymized results, examples, insights, or performance improvements in marketing materials, provided they do not disclose confidential client information.

Case studies, testimonials, examples, statistics, and past results are for informational purposes only. They do not guarantee future results.

12. Client Content and Legal Compliance

Clients are responsible for the accuracy, legality, and compliance of the information, claims, content, offers, and materials they provide or approve. This includes:

• Website and advertising claims
• Product or service descriptions, pricing, guarantees
• Testimonials, reviews, and before-and-after claims
• Industry-specific, medical, legal, financial, insurance, real estate, or regulated-industry claims
• Images, logos, trademarks, fonts, videos, documents, customer data, and third-party materials

Breakaway Solutions may provide marketing, content, website, advertising, technical, or strategic recommendations, but we do not verify every legal, regulatory, factual, medical, financial, tax, or industry-specific claim unless specifically agreed in writing.

Clients are responsible for obtaining legal, regulatory, financial, medical, insurance, tax, compliance, or other professional review where appropriate.

13. Advertising and Marketing Platforms

Breakaway Solutions may provide support for Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, SEO, analytics, conversion tracking, landing pages, and other marketing platforms. Clients understand that advertising and marketing platforms are controlled by third parties.

Breakaway Solutions is not responsible for:

• Ad disapprovals, account suspensions, platform policy changes, or platform outages
• Tracking limitations or conversion tracking errors caused by browser privacy settings, consent settings, ad blockers, platform limitations, or technical restrictions
• Changes in cost per click, cost per lead, cost per acquisition, or ad auction dynamics
• Competitor activity, search engine algorithm changes, or social media algorithm changes
• Poor lead quality caused by market conditions, offer issues, pricing, sales process, or client follow-up
• Platform decisions made by Google, Meta, LinkedIn, Microsoft, or other third-party providers

Breakaway Solutions may make recommendations, but final responsibility for business operations, sales follow-up, legal compliance, offers, pricing, and customer experience remains with the client.

14. Website, Software, CRM, and Automation Work

Breakaway Solutions may provide website, CRM, software, tracking, automation, AI, and technical services. Unless specifically agreed in writing, Breakaway Solutions is not responsible for issues caused by:

• Client changes, previous vendors, or changes made by other contractors/staff
• Third-party plugins, hosting providers, domain or DNS providers
• Platform updates, theme updates, software conflicts, or API changes
• Browser changes, device compatibility issues, or third-party service outages
• Malware or cyber incidents outside our control
• Client-provided credentials, unauthorized account users, expired subscriptions, or payment failures to third-party tools

Unless otherwise agreed in writing, websites and web-based deliverables are designed for modern major browsers and commonly used device sizes. Compatibility with outdated browsers, unusual devices, legacy systems, or highly specific technical environments may require additional work.

15. AI and Automation Services

Breakaway Solutions may provide AI strategy, AI workflow automation, AI marketing automation, AI customer service automation, custom AI systems, prompt design, AI-assisted content workflows, and related services. Clients understand that AI tools and automations have limitations.

Unless stated otherwise in writing:

• AI outputs may contain errors, omissions, outdated information, or inaccurate statements
• AI-generated content should be reviewed by a human before being published or used
• Automations should be tested before being relied on
• AI systems may require monitoring, updates, and adjustments
• Third-party AI platforms may change pricing, availability, features, models, outputs, or terms
• AI tools may produce different results over time
• Breakaway Solutions does not guarantee uninterrupted AI platform availability or that outputs will be error-free, compliant, or suitable for every use case

Clients are responsible for ensuring their use of AI, automation, and generated content is appropriate for their industry, customers, legal obligations, and risk tolerance.

Breakaway Solutions does not provide legal, medical, financial, tax, insurance, compliance, or regulated professional advice through AI tools or automations.

16. IT, Cybersecurity, Backups, and Cloud Services

Breakaway Solutions may provide IT, cybersecurity-related support, backup-related support, cloud, email, Microsoft 365, Google Workspace, Azure, AWS, and related technical services.

Unless specifically agreed in writing, Breakaway Solutions does not guarantee:

• Complete security, no cyber incidents, no data loss, no downtime, or no unauthorized access
• Full recovery from every incident
• Compliance certification or continuous monitoring
• Complete protection from malware, phishing, ransomware, or other threats

Security and backup services reduce risk but do not eliminate risk.

Clients remain responsible for their own internal security practices, employee behaviour, access permissions, passwords, account ownership, device security, insurance coverage, and regulatory obligations unless otherwise agreed in writing.

17. Access, Passwords, and Account Security

Clients may need to provide Breakaway Solutions with access to websites, hosting accounts, domains, ad accounts, analytics platforms, CRMs, email platforms, cloud systems, software tools, or other business systems. Clients agree to provide access using secure methods where possible.

Clients should avoid sending sensitive passwords through insecure channels where possible. Breakaway Solutions may request safer access methods such as user invitations, role-based access, password managers, or temporary permissions where appropriate.

Clients are responsible for:

• Maintaining ownership of their accounts and using strong passwords
• Enabling two-factor authentication where appropriate
• Removing Breakaway Solutions access after the service relationship ends if they want access removed
• Managing access for their employees, vendors, and other contractors
• Reviewing account permissions regularly

Breakaway Solutions is not responsible for issues caused by shared credentials, weak passwords, previous vendors, unauthorized users, compromised accounts, or access changes made by the client or third parties.

18. Confidentiality

During the course of working together, each party may receive confidential or sensitive business information from the other.

Breakaway Solutions will take reasonable steps to protect confidential client information and will not intentionally disclose it except as needed to provide services, operate our business, comply with legal obligations, work with approved service providers, or as otherwise permitted by agreement.

Confidential information may include business plans, customer lists, sales data, ad account data, CRM data, analytics, internal documents, strategy, technical information, account access, financial details, and other non-public business information.

Confidentiality obligations do not apply to information that is already public, independently developed, lawfully received from another source, or required to be disclosed by law.

19. Privacy

Our handling of personal information is described in our Privacy Policy. By using our website or services, you also agree to our Privacy Policy.

If we send commercial electronic messages, users may unsubscribe where required or permitted by applicable law.

20. Third-Party Tools, Platforms, and Links

Our website and services may involve third-party tools, platforms, websites, software, APIs, payment processors, hosting providers, advertising platforms, analytics providers, CRMs, email platforms, AI tools, cloud services, and other external services.

Breakaway Solutions is not responsible for third-party websites, tools, platforms, policies, pricing changes, service outages, security incidents, data practices, feature changes, API changes, account decisions, discontinued services, terms of service, or support delays.

Clients may be required to agree to third-party terms, privacy policies, pricing, or platform rules. Clients are responsible for maintaining their own third-party accounts unless otherwise agreed in writing.

21. Intellectual Property on the Website

The Breakaway Solutions website, including its design, copy, branding, graphics, icons, layout, structure, text, images, and other materials, is owned by Breakaway Solutions or its licensors unless otherwise stated.

You may not copy, reproduce, modify, distribute, scrape, republish, or use website content for commercial purposes without written permission from Breakaway Solutions.

22. Professional Advice Disclaimer

Breakaway Solutions provides marketing, website, technology, automation, AI, advertising, IT, and consulting services.

We do not provide legal, financial, tax, medical, insurance, regulatory, or professional compliance advice unless expressly stated in a signed written agreement. Information provided on our website, in consultations, in marketing materials, or through our services is for general business and informational purposes only.

Clients should consult qualified professionals for legal, tax, financial, medical, insurance, regulatory, cybersecurity, or compliance advice specific to their business.

23. Limitation of Liability

To the maximum extent permitted by law, Breakaway Solutions will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages. This includes damages related to:

• Lost profits, lost revenue, lost leads, lost sales, or lost business opportunities
• Business interruption, data loss, or website downtime
• Ad spend losses, platform suspensions, or search ranking changes
• Reputational harm, security incidents, or third-party platform issues
• Client-side errors, delays, technical problems, or automation/AI output errors

To the maximum extent permitted by law, Breakaway Solutions’ total liability for any claim related to a service will be limited to the fees paid by the client to Breakaway Solutions for the specific service giving rise to the claim during the three months before the claim arose.

Some jurisdictions do not allow certain limitations of liability, so some of the above limitations may not apply where prohibited by law.

24. Indemnification

You agree to defend, indemnify, and hold harmless Breakaway Solutions, its owners, team members, contractors, service providers, and representatives from claims, damages, losses, liabilities, costs, and expenses arising from:

• Your use of our website or services, or your breach of these Terms
• Your business operations, products, or services
• Your content, claims, offers, data, or materials
• Your violation of laws, regulations, platform policies, or third-party rights
• Your misuse of deliverables or lack of rights to images, logos, trademarks, customer data, content, or other materials you provide
• Industry-specific compliance issues related to your business
• Claims made by your customers, users, employees, vendors, or third parties

25. Service Changes

Breakaway Solutions may update, change, pause, discontinue, or modify website content, services, pricing, offers, packages, features, or availability at any time.

We may also refuse or discontinue service where we believe there is legal risk, non-payment, abusive conduct, unreasonable demands, security risk, reputational risk, or a mismatch between the requested work and our services.

26. Force Majeure

Breakaway Solutions will not be responsible for delays or failures caused by events outside our reasonable control. This may include:

• Platform outages, internet failures, hosting outages, software failures, or API failures
• Payment processor issues or third-party provider failures
• Cyber incidents, natural disasters, fires, floods, storms, or severe weather
• Illness, labour disruptions, government actions, or legal/regulatory changes
• Power outages, war, terrorism, civil unrest, or emergencies
• Other events beyond our reasonable control

27. Termination

Breakaway Solutions may suspend or terminate access to services if:

• Invoices are unpaid or the client breaches these Terms
• The client provides false or misleading information or requests unlawful or unethical work
• The client engages in abusive, threatening, or unreasonable conduct
• Continued work creates legal, security, operational, or reputational risk
• Required access, approvals, or cooperation are not provided
• A third-party platform prevents or limits the work

Termination does not remove responsibility for amounts already owed.

28. Governing Law and Disputes

These Terms are governed by the laws of Alberta and the applicable laws of Canada.

If a dispute arises, the parties agree to first try to resolve the issue informally and in good faith.

If the dispute cannot be resolved informally, the courts of Alberta will have jurisdiction, unless applicable law requires otherwise.

29. Changes to These Terms

Breakaway Solutions may update these Terms from time to time.

The updated version will be posted on this page with a revised “Last Updated” date. Continued use of our website or services after changes are posted means you accept the updated Terms.

30. Contact Us

Questions about these Terms can be sent to:

Breakaway Solutions
Airdrie, Alberta, Canada
Email: contact@breakaway.solutions