Generate more dealership leads with automotive marketing, SEO, Google Ads, websites, AI automation, CRM support, and technology services.
Keep what works. Improve what does not. Add only what you need.
SEO, local search and paid media
Inventory, service and campaign landing paths
Lead acknowledgment, missed-call recovery and routing
Test drives, appointments, trade-ins and service requests
Reviews, reminders, service outreach and reactivation
Campaigns generate traffic, but shoppers do not reach a clear next step.
Calls, forms and chats arrive, but response and routing are inconsistent.
The website, CRM, advertising and reporting operate separately.
Sales and service opportunities remain unused after the first interaction.
SEO, paid campaigns, inventory advertising and landing pages.
Website redesign, CRO, campaign pages and clearer shopper pathways.
Response workflows, routing, reminders and CRM configuration.
Fixed-ops SEO, paid search, service pages and customer outreach.
Pipeline configuration, cleanup, routing and reporting.
Microsoft 365, user access, devices, backup and cybersecurity.
A connected system to generate demand, capture inquiries, follow up on leads, and retain customers.
We help automotive dealerships generate leads through Google Ads, paid social, local SEO, organic SEO, GEO, inventory advertising, landing pages, content, email, and customer reactivation campaigns. Dealerships can hire Breakaway for marketing only.
Reach shoppers searching for vehicles, dealerships, service, parts, financing information, and local automotive options.
Run campaigns for vehicle inventory, test drives, trade-ins, service appointments, maintenance, and customer reactivation.
Track calls, forms, landing-page conversions, appointment actions, and available CRM outcomes where the dealership's systems allow.
A dealership website must do more than display inventory. It should help shoppers find the right vehicle or service, understand the next step, and contact your team quickly. We build, redesign, and optimize automotive dealer websites and landing pages around real conversion actions.
Fast mobile performance, clear dealership positioning, and relevant inventory or service pathways.
Vehicle pages, service pages, trade-in forms, test-drive requests, calls, chat, and appointment options.
Forms, calls, chats, bookings, and campaign conversions are tracked and routed to the correct destination.
AI and automation can support lead response, follow-up, scheduling, reminders, reactivation, call handling, and repetitive dealership communication. Some workflows can run reliably after setup, while others benefit from monitoring or human handoff.
When a shopper submits a vehicle inquiry, automation can send an immediate acknowledgment, collect useful details, notify the correct team member, and record the interaction in the CRM where the setup allows.
Buyer submits form for specific vehicle.
Immediate automated response verifies timeline.
BDC team receives warm, qualified lead in CRM.
Generating the lead is the first step. We help dealerships organize CRM data, configure pipelines, route inquiries, build follow-up workflows, and connect forms or campaigns to the correct process.
Discuss CRM Setup and AutomationConfigure pipelines, statuses, fields, users, permissions, and dealership workflows.
Review duplicate contacts, outdated records, lead sources, and inconsistent pipeline stages.
Assign inquiries based on location, department, vehicle, campaign, or other approved rules.
Build email and SMS sequences for new leads, missed leads, reminders, and no-show recovery.
Connect website forms, landing pages, advertising leads, and other approved sources to the CRM.
Create dashboards or reports using the data available in the dealership’s systems.
We help dealerships generate service appointments, promote parts and service offers, reactivate past customers, and stay connected after the initial vehicle sale.
Discuss Fixed-Ops MarketingImprove visibility for local maintenance, repair, parts, and dealership service searches.
Reach customers actively looking for service, maintenance, repair, tires, parts, or dealership support.
Create focused pages for seasonal campaigns, service offers, recalls, and appointment requests.
Automate approved outreach for upcoming service needs and scheduled visits.
Re-engage customers who previously declined recommended service where the dealership’s data supports the workflow.
Reach past sales and service customers with approved maintenance, trade-in, lease-end, or return-visit campaigns.
Automotive dealerships rely on connected offices, sales teams, service departments, email, devices, cloud systems, and third-party platforms. We provide managed IT, Microsoft 365, cloud, support, backup, and cybersecurity services for daily operations and multi-location environments.
Discuss Dealership IT and SecurityMarketing, website, follow-up, CRM, fixed operations or IT.
Existing vendors, systems, workflows and available performance data.
Launch, rebuild, configure or connect only the approved scope.
Breakaway did more than simply build a website. We helped create a connected digital dealership experience that supports customers from discovering Match Auto Market online through browsing inventory, financing, trade-ins, test drives, contacting the dealership, and booking service.
Modern, high-performance site emphasizing clear navigation and mobile accessibility.
Technical and local SEO strategies to increase organic search presence.
Targeted campaigns generating high-quality vehicle and service leads.
Intuitive search, filtering, and detailed pages to showcase inventory effectively.
Clear, integrated forms to facilitate financing applications and trade-in valuations.
Streamlined booking process for test drives and direct dealership communication.
Enhanced vehicle descriptions, imagery, and promotional content.
Dedicated pathways to easily book fixed-ops services, driving post-sale retention.
Continuous maintenance, performance tracking, and technical operations support.
Local marketing, dealership websites, lead generation, and technology support that meets franchise requirements.
Marketing, website, follow-up and technology support sized around a leaner team.
Inventory-focused marketing, stronger website pathways, and lead-generation campaigns for active vehicle shoppers.
Shared reporting, campaign structure, workflows, access and technology support across rooftops.
Yes. Breakaway offers modular services, meaning you can hire us for just one area like dealership SEO, Google Ads, a website, CRM support, or IT. We never force you into an "all-in-one" package, and additional services are added only when they support a clear dealership need.
We review your current platforms to determine compatibility, required permissions, and available connection methods first. While we aim to work within your existing systems where practical to improve routing and follow-up, we do not promise universal integration with every platform.
Yes. We help dealerships generate leads through a variety of targeted tactics, including Google Ads, local SEO, VIN-specific advertising, and high-performance landing pages. Whether you need to drive active vehicle shoppers to your showroom or fill your service bays, we focus on capturing demand exactly where it is.
We help dealerships organize their CRM data, configure sales pipelines, and route inquiries based on specific dealership rules. Additionally, we build automated email and SMS follow-up sequences for new leads, missed opportunities, and no-show recovery to ensure your sales team knows exactly who to contact.
Yes. We provide specialized support tailored to the unique needs of different dealership models. We help franchise dealerships navigate OEM requirements, offer practical marketing for independent dealers, build campaigns for used-car lots, and provide consistent reporting and CRM workflows across multi-location groups.
We track the most relevant available results for the services you use, such as leads, calls, showroom appointments, website conversions, follow-up activity, or service campaign performance, rather than overwhelming you with broad reporting dashboards.
It starts with a simple conversation to understand your dealership's specific challenges and goals. We review your current vendors, systems, and performance data to identify the strongest areas for improvement. Once we agree on the right starting point, we launch or optimize the selected service without forcing unrelated features into the scope.
Not necessarily. If your current website is fast, mobile-friendly, and converts well, we can work within your existing setup or build campaign-specific landing pages. We only recommend a full website redesign if your current platform is outdated or actively causing friction in the car-buying journey.
Dealerships can deploy AI to handle immediate lead acknowledgment, missed phone call recovery, and appointment reminders. AI workflows can also automatically prompt no-shows to reschedule, trigger routine service notifications, and reactivate past customers. Some workflows run entirely on their own, while others seamlessly hand off to your human team when needed.
We provide comprehensive IT and cybersecurity support tailored to the daily operations of a dealership. This includes managing user accounts, permissions, multi-factor authentication, network support, Microsoft 365 administration, and secure backups. We focus on protecting sensitive customer and financing data across your entire environment.
Yes. We offer comprehensive search visibility services including traditional organic SEO, local SEO for your specific market, and Generative Engine Optimization (GEO). We optimize your digital presence and content strategy to ensure your dealership ranks highly when active buyers search on Google, Google Business Profiles, or AI search platforms.
