Marketing, Websites, Intake and IT Support for Law Firms
Breakaway helps law firms across Canada and the United States improve how prospective clients find them, contact them and move through intake, while strengthening the automation and systems behind the work.
Breakaway has supported law firms and other confidentiality-sensitive organizations. Some engagements are protected by NDAs, so client names and identifying project details are not publicly displayed.
Getting an Inquiry Is Only the Beginning
What happens after a prospective client calls or submits a form can determine whether the person schedules a consultation or moves on. Research based on 500 law firms in the United States highlights these common challenges.
were unreachable by telephone
responded to an email inquiry
made the hiring process easy to understand from their website
What Happens After Someone Finds Your Firm?
Attracting prospective clients and converting their inquiries are part of the same system. We support the entire journey.
Search or Referral
The Problem
Weak local listings, inconsistent practice area info, or lack of reviews.
Breakaway Support
We optimize Google Business Profiles and create localized practice-area content so your firm is easy to find and trust.
Marketing, Websites and Technology Working Together.
Many providers focus on one part of the firm. Breakaway can review how these parts work together without replacing systems unnecessarily.
Help Prospective Clients Find and Choose Your Firm
Focusing on qualified inquiries, local visibility, referral validation, practice-area growth, and understanding which sources result in consultations.
Search Visibility
- • Law firm SEO and local search
- • Practice-area content
- • Location pages
Local & Reputation
- • Google Business Profile
- • Review support
- • Supporting referral validation
Paid Search & Attribution
- • Paid search management
- • Call attribution reporting
- • Form attribution reporting
From Website Visit to Internal Handoff
A strong online presence must connect seamlessly to your internal processes. We bridge the gap between public-facing marketing and law firm operations.
What the Prospective Client Experiences
- Clear practice areas
- Relevant lawyer profiles
- Location and contact information
- An understandable next step
- Mobile-friendly consultation options
What the Firm Needs Behind the Page
- Inquiry-source tracking
- Routing to the right office or team
- Immediate confirmation
- Scheduling
- CRM record creation
- Follow-up ownership
- Internal notifications
Protect Client Information and Keep the Firm Working
Law firms work with confidential and sensitive information every day. Account access, file permissions, email security, backups and recovery all affect how safely and reliably the firm can operate.
Protect Information
- Multifactor authentication
- Email security
- Account and permission reviews
- Secure file sharing
- Staff and vendor access
Keep Operating
- Backups
- Recovery testing
- Microsoft 365 support
- Staff onboarding and offboarding
- Device and system maintenance
Approximately 75% of surveyed lawyers reported using cloud computing for work. Securing access to these systems is just as critical as securing the physical office.
Firms We Can Support.
How We Review Your Firm.
We don't replace systems unless necessary. Our process focuses on identifying gaps in how your current marketing, website, and technology operate.
Tell Us What Needs Attention
Identify the marketing, website, intake, automation or IT areas that need review.
Review the Current Setup
Examine the relevant website, systems, workflows and existing tools.
Set the Priorities
Organize urgent issues, useful improvements and longer-term opportunities.
Receive a Clear Proposal
Provide scope, responsibilities, pricing and expected timing.
Implement and Support
Complete the work as a focused project, phased engagement or ongoing service.
Frequently Asked Questions
Review What Is Working and What Needs Attention
Tell us which parts of your firm’s marketing, website, intake or technology setup need review. We will use that information to prepare for a practical strategy call.