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Growth and Technology for Telehealth and Virtual Clinics

Build a virtual-care experience patients can find, trust and use, backed by telehealth marketing, connected websites, platforms, automation, cybersecurity and ongoing IT support.

Breakaway helps telehealth companies and virtual clinics attract patients, build websites and care platforms, automate administrative workflows, connect existing systems and keep the technology behind virtual care supported.

Discuss Your Virtual Care Project
HIPAA, PHIPA & PIPEDA Compliant Workflows
Secure EHR Integrations
LegitScript Advertising Support

Support for Every Stage of Virtual Care

Marketing

Positioning, launch strategy, search visibility and initial campaigns.

Websites

Marketing site, booking, intake and platform development.

Automation

Inquiry routing, reminders and early workflow setup.

IT

Accounts, Microsoft 365, cloud, cybersecurity and support foundations.

The Virtual Care Journey

Connect the entire patient lifecycle from the first search to follow-up.

1. Get Found

The Need

Appear when people search for relevant virtual-care services.

Common Breakdown

Weak search visibility, unclear targeting, or dependence on referrals.

Breakaway Support

SEO, AI-search optimization, paid advertising, content and campaign strategy.

Public Website vs. Secure Portal

A telehealth website is primarily designed to explain services, build trust, appear in search and guide visitors toward booking. A telehealth platform supports operational functions such as patient and provider accounts, intake, consultations, payments, integrations and administrative workflows.

🌐 Public Marketing Site

The public-facing side of your clinic.

  • Explain services and care pathways
  • Rank in search and AI results
  • Present providers and credentials
  • Capture inquiries
  • Support campaigns and landing pages
  • Direct people toward booking
  • Improve conversion
  • Connect with existing platforms

🔒 Secure Patient Portal

The protected, HIPAA-compliant patient environment.

  • Patient and provider accounts
  • Scheduling and intake
  • Video consultations
  • Patient and provider portals
  • Secure messaging
  • Payments
  • Administrative dashboards
  • Workflow logic & custom features

Breakaway can improve an existing website or platform, build a new marketing site, launch an initial platform, develop a full custom system, or add functionality and integrations to what is already in place.

Smart Automation. Clear Clinical Boundaries.

Breakaway uses automation and AI to improve administrative workflows, communication and follow-up while preserving clear human escalation and clinical boundaries.

  • Answer approved general questions
  • Help visitors find the right service
  • Qualify inquiries
  • Route requests
  • Capture contact information
  • Support appointment booking

AI DOES NOT:

  • Diagnose medical conditions
  • Prescribe medication
  • Provide emergency medical advice
  • Make independent clinical decisions
  • Replace qualified healthcare professionals

Keeping Virtual Care Available, Connected and Protected

Access

Breakaway supports accounts, permissions, onboarding, offboarding, identity controls and Microsoft 365.

Platform

Breakaway supports telehealth platforms, devices, networks, cloud systems and emergency technical issues.

Systems

Breakaway supports clinical systems directly and the surrounding devices, accounts, infrastructure and integrations.

Devices

Breakaway provides device support, endpoint protection, email security, access controls and staff security training.

Recovery

Breakaway provides backup monitoring, disaster recovery planning and restoration support.

Support

Breakaway provides ongoing managed IT, documentation, escalation support and 24/7 availability.

Built With Healthcare Privacy and Security Requirements in Mind

Breakaway has worked directly with telehealth companies, virtual clinics, medical practices, pharmacies, healthcare distributors and other healthcare organizations.

Compliance depends on an organization’s technology, vendors, policies, internal processes and how its systems are used. Breakaway designs and supports solutions with applicable privacy and security requirements in mind but does not present one website, platform or service as making an organization fully compliant.
  • Breakaway builds websites, platforms, automations and IT systems with applicable HIPAA, PIPEDA, PHIPA and HIA requirements in mind.
  • Breakaway has direct experience working with telehealth companies, virtual clinics, medical practices, pharmacies and healthcare distributors.
  • Breakaway can support existing EHR, EMR, telehealth, scheduling, CRM and practice-management systems.
  • Breakaway provides ongoing managed IT, cybersecurity, backup, disaster recovery and 24/7 technical support.
  • Medical content may be written by Breakaway, supplied by the client, reviewed by an expert arranged by Breakaway, or reviewed by the client’s medical or compliance team.
Note: Certain telehealth or prescription-related advertisers may require LegitScript certification before advertising on specific platforms.
Telehealth Spotlight
Man Potions logo

Inside the Build:
Man Potions

Man Potions provides online erectile-dysfunction consultations and medication delivery for Canadian men. Before the rebuild, its website, medical questionnaires, chat, video consultations and internal administration were spread across separate systems.

Heatmap analysis showed that visitors were abandoning the process before completing the consultation journey. The service itself was valuable, but the digital delivery was making it harder for patients to complete the process.

The Product Delivered. The Experience Didn’t.
Man Potions telehealth website displayed on devices Visit Man Potions

Before Breakaway

Basic website, separate medical surveys, chat, and video consultations. Slow account creation, disconnected administration, and significant patient drop-off.

After Breakaway

A unified digital experience connecting the public website, patient accounts, conditional intake, consultations, payments, pharmacy fulfilment, and administrative workflows.

Marketing

  • SEO and GEO strategy
  • Paid advertising (LegitScript certified)
  • Content and blogs (Physician reviewed)
  • Social-media strategy

Websites & Platform

  • Brand and website rebuild
  • Patient experience
  • Patient & admin dashboards
  • Platform overhaul

Automation

  • Conditional intake
  • Routing & notifications
  • Email & SMS workflows
  • Connected operations

Privacy & Systems

  • Privacy-sensitive planning
  • Access and permissions
  • Secure workflows
  • Internal-team handoff
Medical and treatment-related content was reviewed by Man Potions’ prescribers. The website and platform were developed with applicable Canadian healthcare privacy and security requirements in mind, and the completed systems were handed over to Man Potions’ internal team. Breakaway also developed the SEO strategy, treatment content, paid campaigns, and blog program prior to handoff.

Planning a telehealth website or platform?

Discuss Your Virtual Care Project

Common Questions Before Starting

How working with Breakaway begins

Breakaway works on a custom month-to-month retainer model, scoped around the organization’s current systems, goals and priorities. There are no fixed packages, and we can work with existing internal teams, vendors and technology.

1

Review the care model, goals and current setup

2

Define what is needed across the relevant service areas

3

Begin and adjust the work through ongoing collaboration and reporting

Does Breakaway build complete telehealth platforms or only marketing websites?
Breakaway can improve an existing website or platform, build a new marketing site, launch an initial platform, develop a full custom system, or add functionality and integrations to what is already in place.
Can Breakaway work with our existing website or telehealth platform?
Yes. We regularly build upon existing infrastructure, whether that means taking over management of a current website, improving a patient portal, or connecting disparate systems rather than forcing a complete rebuild.
Can Breakaway connect with our existing EHR, EMR, CRM or scheduling system?
Yes. Breakaway can work with existing scheduling systems, EHR systems, EMR systems, telehealth platforms, payment platforms, CRMs, patient-management systems, practice-management systems, communication systems, and analytics platforms. We can create custom integrations and are not limited to native connections or basic webhooks.
What can Breakaway automate for a virtual clinic?
Breakaway can automate general patient inquiries, inquiry qualification, inquiry routing, appointment reminders, intake follow-up, review requests, patient reactivation, internal notifications, staff assignments, CRM updates, and data movement between connected systems.
What are the limits of AI in a healthcare workflow?
AI is not positioned to diagnose medical conditions, prescribe medication, provide emergency medical advice, make independent clinical decisions, or replace qualified healthcare professionals. It is used to improve administrative workflows, communication, and follow-up.
Does our organization need LegitScript certification?
Certain telehealth or prescription-related advertisers may need LegitScript certification before running campaigns on specific advertising platforms. The requirement depends on the advertiser, services promoted and platform rules, so certification should be confirmed during campaign planning.
How does Breakaway approach HIPAA, PIPEDA, PHIPA and HIA requirements?
Breakaway builds websites, platforms, automations, and IT systems with applicable privacy and security requirements in mind. We can sign business associate agreements and similar data-processing agreements when required. Compliance ultimately depends on an organization's technology, vendors, policies, and internal processes.
Can Breakaway provide ongoing and 24/7 IT support?
Yes, Breakaway provides ongoing managed IT support, system monitoring, and emergency IT support, including 24/7 availability to ensure your virtual care systems remain connected and protected.
Can Breakaway work with our internal marketing, operations or IT team?
Yes. Breakaway operates on a custom retainer model and often co-manages systems alongside internal teams. We can fill specific gaps—such as providing specialized development, cybersecurity, or advanced SEO—while supporting your existing staff.

Let’s Talk About Your Virtual Care Organization

Tell us about your care model, current systems and what you are trying to improve. Breakaway will review the request and determine which combination of marketing, web, automation and IT support fits the project.